As part of the 40th anniversary of Skopje Jazz Festival, the festival commissioned a poster exhibition titled “Complicate Simply!”. The exhibition presents a curated selection of 24 poster designs from the festival’s history, chosen for their visual and conceptual strength rather than chronological order.
Context
For the festival’s 40th anniversary, we were commissioned to develop and produce a poster exhibition that reflects four decades of visual identity through a single, cohesive framework.
Approach
We handled the full framework – from curation and concept to visual identity, poster design, digital assets and motion – building a system where all elements speak the same language.
Why it mattered
The exhibition transformed the archive into a living narrative, positioning design as an active part of cultural memory.
