Visual identity for a Macedonian winery built around a distinctive “B” monogram, formed by two aging bottles as a symbol of tradition and maturation.
The system included logo design, wine label families and supporting packaging elements, creating a strong and recognizable winery presence.
Context
Brzanov is a family-owned Macedonian winery named after its founder. The brand required a recognizable and trustworthy visual identity that would position its wines clearly on the domestic market while reflecting tradition and product maturity.
Approach
The visual system was built around a custom “B” monogram symbol, subtly shaped by two aging bottles embedded within the letterform. Dark tones, metallic accents and structured typography were used to convey heritage, depth and stability across labels and packaging materials.
Why it mattered
The identity established a cohesive and memorable presence for the winery, helping differentiate its products on shelves while reinforcing perceptions of tradition, quality and craftsmanship.
