Designed between Skopje and Vienna, this Vienna-based watch brand was developed by Petar Kaevski in collaboration with Apostol Tnokovski and KOMA Design Studio. The concept is built around the symbolic moment 11:11 — a sign of alignment, synchronicity and meaningful time.
The dial reinterprets time perception through dominant markers positioned at 11 hours and 11 minutes, transforming a functional object into a conceptual statement.
Minimal form, precise detailing and refined materials create a bold yet restrained identity where symbolism meets engineering.
Context
11:11 Watch is a concept-driven timepiece designed in North Macedonia by Petar Kaevski in collaboration with Apostol Tnokovski and KOMA Design Studio. Inspired by the symbolic moment 11:11, the project explores how meaning and emotion can be embedded into a functional object.
Approach
The design places visual emphasis on 11:11 through custom markers and a carefully balanced dial composition. Minimalist geometry, precise detailing and refined materials transform timekeeping into a strong visual statement.
Why it mattered
The watch elevates an everyday object into a symbolic design piece, showing how product design can merge storytelling, function and emotional resonance.